Music Business: How to Open and Run a Successful Nightclub
If you are someone that loves music and loves the nightlife, then you have probably considered opening up your very own nightclub. The nightclub business is a very difficult business to find success in and more than 50% of nightclubs fail within their first year in business. This fact makes a lot of people reluctant to open up their own clubs, but it is important to remember that every business that you could open is at risk of failing, so the possibility of your nightclub failing shouldn’t necessarily put you off opening up.
To try and make things a little easier, here is our advice on how to open and run a successful nightclub.
Make sure that you have a good location
One of the main reasons that a lot of nightclubs fail is because they have picked a poor location to operate from. As a nightclub owner you depend on other nightclubs around you to draw people to you and if you are located far away from where the other night clubs are, then you won’t have the traffic from the other night clubs come into your own club.
When you choose the town that you want to set up your club in, be sure to check out where the other clubs are. If you pick a good central location which is between other nightclubs, then you are more likely to gain popularity, so be sure to think this through.
Make sure that your club looks good
Owning a successful nightclub is a lot about image. If your nightclub doesn’t look good, then people will not want to stay and drink at your nightclub. It is important that you make sure that the interior of your nightclub is aesthetically pleasing, as this will bring in a large customer base that will be willing to spend a good deal of money.
As well as the interior of your nightclub looking good, you also have to make sure that the exterior of your club looks good. The exterior of your nightclub is the first thing that potential customers see when they encounter your club, so you need to make sure that it looks good otherwise they simply won’t bother entering.
The first thing you should do is make sure that the exterior is clean. Even if you don’t necessarily have the money to really do up the outside of your club, you can still make sure that it looks presentable. The outside of clubs can get very messy, especially due to drunk people dropping bottles and making a general mess. If you have shrubbery around your club, we recommend that you get a landscaper. If you are unable to find a landscaper, we recommend that you look for some leads as even a landscaper needs leads and so you will be able to find one quite quickly.
Make sure your pricing matches your competitors
There is no harm with aiming high when it comes to evaluating the prices for the drinks in your club, but you have to remember that if everything is too expensive then people will simply choose to go to a different club to get drinks.
The best way that you can make sure that you are not overcharging for drinks is by checking out your competitors prices. Nobody is going to spend five dollars on a drink if they can get the exact same drink for half the price from a different club. If you do decide to charge a little above the local average, be sure that you can justify the price.