While many people think becoming a successful youtuber is too challenging due to the difficulty in getting views, sometimes its as simple as ensuring your videos have the right feel (and sometimes it’s as simple as buying views from Marketing Heaven). In regard to the former, the most important thing in ensuring your videos have the right feel is making sure you’ve chosen the right music to accompany them. This is because music can really make or break a YouTube video as it is such a big contributor to the video’s atmosphere (i.e. how it makes the viewer feel). For instance, the wrong music can make a story intended to be humorous feel awkward, or a montage intended to be exciting feel boring. This is why should thoroughly consider what type of content the music is going to accompany.
What is the Music For?
Different soundtracks are needed for different types of videos. Software tutorials, for instance, need music that is subtle and unobtrusive, while something like an adventure video needs something more epic and uplifting. This is the difference between a backing track and a feature track. A backing track is supposed to fill noise in the background to keep your video feel free flowing without obstructing the actual content, while a feature track is one that takes more of a center stage role in the video.
What Makes a Good Background Track?
– Should be unobtrusive and subtle
– Should not distract the viewer from the videos content
– Doesn’t have complicated musical shifts or changes in pace
– Should have a relatively constant volume
– Should have a steady beat
– Should be easy to loop
What makes a Good Feature Track?
– Should be something that can be listened to on its own
– Should have a catchy beat that is easy to cut footage with
– Should have interesting breaks that can be edited to go well with changes in the video
– Should have a similar mood to the video
Capturing the Mood of the Video
The music that accompanies a video such an important affect on its mood, so whichever track you pick should work alongside your videos content and tell the viewer how they should be feeling at different moments. For example, if you’re have a serious conversation about some important life-lessons you learned on a road trip then you probably shouldn’t use hardcore techno to accompany your message, even if that’s your favorite style of music. It would be much better to use something like a soft rock track that places the viewer in a similar frame of mind that you are.
The best way to find the right track is by going by trial and error. This entails downloading tracks, placing them over your video (at the right volume) and seeing how well they work. This will let you set what works and what just feels wrong. You may see that the track goes too slow for the fast-paced nature of the video, or maybe it has too many major chords and sounds too happy for the melancholy nature of the video. Whatever the case, you make sure the music matches the videos mood if you want the video to feel right.